Every day, billions of people use Google to search for a wide variety of information — a local coffee shop, home repair tips, fashion trends, celebrity news, and so much more. In pr
evious blogs, we talked about how Google works and how one of the search engine’s most popular products, Google My Business, can help you become more visible to people searching for your products or services. In this blog, we’re going to focus more specifically on the benefits of using Google My Business.
The search engine has easily maintained its top spot as the most popular search engine in the world, holding over 75% of the search market share, and it’s only increasing. As a matter of fact, Google is said to be receiving about 5.6 billion searches in a day, and a large percentage of these queries have local intent. This means a lot of the searches are done by individuals who are looking for places within their vicinity.
How does it work?
With the help of Google My Business, this effectively includes your business into local listings coming from different reliable sources. Customers within the area get to see your verified business information, user edits, 3rd party providers and more relevant sources compiled into Google’s local business listings.
As a business owner, every time you make changes to your Google My Business profile, this will eventually send confirmation via PIN which can either be sent via phone number or your business’ physical address. At the same time, gives you the convenience in generating insights, see reviews, add descriptive posts and link your business website as well.
Google My Business also has a functionality to feature pictures that best describe your shop as well as the product and services you are offering. This definitely gives you an edge from your local competitors while establishing a business authority and branding.
- Totally Free
This internet marketing tool is completely free of charge. And while it still is, take advantage of its capacity to heighten your chances of exposing your business online across all of Google’s platforms.
- Online Presence
With a better online marketing campaign, increase your online presence by attracting potential customers and business clients locally by means of creating a Google My Business profile while displaying a detailed description about your company along with presentable pictures and positive customer reviews. Get an expert to manage it for you through Ally Local Referral’s team of professional internet marketers.
- Increase Local Traffic
Upon setting all your business info up, Google My Business allows your profile appear in search results even when customers are on their mobile devices. Having your business listed locally definitely increase your traffic through fast and reliable user interface powered by Google.
- Get Customers Know Your Business Better
Once customers made local queries matching the business you are offering, this will give them the idea what to expect upon stumbling into your Google My Business profile as well as determining its physical location by listing it through Google Maps.
Furthermore, this useful platform allows you to present your business hours, product category, portfolio, contact information and many others.
- Customer Insights
Google My Business also supports Insights to fully understand how customers interact with your profile. This further analyze how often customers visit your page on a daily, weekly or even monthly basis. This also determines how many clicks you get from the posts and images your share along with customer comments and reviews. And lastly, to generate a report, can also be in graphical data, regarding the demographics of your customers from age groups to location and gender breakdown.
- Incorporating Google Analytics
When traffic starts to grow tremendously from your Google My Business profile towards your business web site, the Google Analytics tool definitely gives you the statistics regarding your site visits and traffic trends across your website pages.
- All in One Online Marketing Tool
Google makes it easier for local business owners to attain traffic by means of its free programs and platforms. If you are just starting a new company and wanted to gain huge audience to boost your sales and business identity, having a Google My Business account opens a free access to all of Google’s powerful tools from Google+, Insights, Google Adwords, Google Search and Maps.
Connect directly to your targeted customers through the presence of Google My Business. Having your newly established company listed in all searches makes a significant importance compared to companies and business that are non-existent in Google itself.
Moreover, customers normally use their mobile devices in searching for an ideal business that supports their interest. A recent study shows 4 out of 5 consumers are making full use of local searches on Google and other search engines to find the right business that fits their needs.
Start a marketing campaign now through an expert online marketer at R2Nexus and will show you the detailed lists of achieving your desired results to launch your business via Google My Business.
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