Landing Pages
Benefits of a Landing Page
You’ve probably heard about how much you need landing pages on your website. You might also know best practices for a landing page and how it differs from your home page. These are all good tidbits to learn.
But if you’re investing all this time and potentially switching up your strategy to building landing pages, you really need to know: What are the benefits of a landing page for a B2B business?
Four main benefits for landing pages are capturing and converting leads, moving leads through the funnel, growing keyword rankings, and gaining insights from A/B testing.
PROMOTE
YOUR BUSINESSLanding Pages
Directing more visitors into your business website sure is a good sign of generating sales. But is your landing page fully established enough to capture potential leads? If not, you’ll only be wasting traffic which can potentially turn into a sure buyer or business client.
So let’s get started, what do you think is a Landing Page?
A landing page is a specific page within your business website where in it aids to capture your site visitors into good leads. It is like a destination page to route them over.
How does it differ from a home page?
There are 2 main features of a landing page. One is a display of contact form where it serves to capture the customer’s contact information in exchange for an offer you promised such as an ebook, discounts, freebies and the likes. Second, it serves as a lead generation once site visitors are able to fill up the form provided.
But what sets aside a landing page from a home page is that, home page can also present a contact form for lead generation but a landing page does not have any sorts of navigational links or menu pages which can distract customers in filling up the contact form. Landing pages have a sole purpose of generating leads and nothing more. And as a business owner wanting to make a presence online, you ought to have a landing page as a “must have” feature within your website.
As part of your email marketing strategy, it is very important to direct your potential customers into a specific landing page in exchange with their information for something you are willing to offer instead of routing them into your homepage. How boring will that be if you do the latter? This is where most companies online make a tremendous mistake in utilizing their site traffic.
Here’s what R2Nexus can do for you:
- Mobile Responsive Landing Pages
- Traffic Insights
- Functional Web Forms
- Integrate Social Media Platforms
- Search Engine Visibility and Customer Engagement
- Get ready to turn subscribers into buyers
Adding a “Buy Now” button can encourage their shopping decisions while they’re at it which can potentially boost your business sales and revenue.
ABOUT
R2Nexus Digital and Print Agency helps businesses to increase their website traffic, generate more qualified leads and reach more sales.
CONTACT INFORMATION
WORKING HOURS
Mon - Fri: 8.00 AM - 4.00 PM
Sat - Sun: CLOSED
Sat - Sun: CLOSED